In-Store Fixed Cameras: How Real-Time Analysis is Changing the Game in Retail

26.08.2025 ShelfMatch talks

Every day, retailers lose up to 15% of potential sales due to empty shelves, misplaced items, and incorrect price tags. Traditional manual audits often can’t keep up with the pace of change in high-traffic stores. Fortunately, modern technology offers a smart solution – fixed cameras with real-time video analytics.

How does it work?
Cameras mounted above shelves continuously scan product displays. A special AI-powered algorithm instantly analyzes the video feed and detects:

  • Out-of-stock situations on shelves;
  • Planogram compliance violations (merchandising);
  • Mismatched price tags or promotional labels.

The system automatically sends alerts to the store’s management system or a mobile app, enabling staff to react immediately.

Key Business Benefits:

  • Instant Reaction: Issues are identified and resolved before customers even notice them.
  • Unmatched Accuracy: AI algorithms detect the slightest deviations from set standards.
  • Reduced Operational Costs: Optimizes the routes and tasks of merchandisers and auditors by providing targeted alerts.
  • Powerful Analytics: Accumulated data helps analyze demand, optimize assortment, and prevent shrink.

This is a scalable solution suitable for both large chains and small businesses. Implementation can start with a pilot zone—for example, with a single product category.
This is more than just “smart surveillance”; it’s a strategic decision-making tool. The technology transforms raw shelf data into actionable insights, helping stores operate more efficiently and increase profitability.