In modern retail, every detail matters – from product placement on shelves to inventory accuracy. This article examines a key aspect of effective merchandising: planogram compliance. Learn how advanced technologies help retailers increase sales and optimize processes.

Planogram Compliance: Why It Matters

What is a Planogram?

A planogram is a “digital twin” of a retail shelf that defines:

• Exact location of each SKU (stock keeping unit)
• Product arrangement by categories, brands and other parameters
• Optimal space utilization based on sales data and customer behavior

Planogram compliance measures how closely the actual shelf display matches the approved plan. This directly impacts conversion rates, average purchase value and customer loyalty.

Market for Planogram Compliance Solutions

• Global market estimated at $1.6 billion by 2030 (13.6% annual growth)
• Fastest growth in Asia-Pacific region (+26.4% annually)
• North America maintains leadership in implementation volume

Business Benefits

• +8.1% profit increase through optimized product placement
• Reduced losses from stockouts
• Unified standards across all store locations
• Real-time data for decision making

Implementation Challenges

• Staff turnover and need for constant training
• Layout differences between stores in the same chain
• Manual compliance checks take up to 30% of working time and don’t guarantee 100% quality

How Technology Solves These Problems

Modern computer vision and AI-based systems enable:

• Automatic shelf display analysis using photos
• Stockout prediction and optimization recommendations
• Interactive reports for suppliers and merchandisers

Shelfmatch is a service for automatic product recognition on shelves that has been working with planograms for several years, providing shelf analytics in just tens of seconds.